Living Room Makeover – Video
January 23, 2009 by Fred Romano · Leave a Comment
Watch videos of each room being staged and hear first-hand what each stager did to make the room more appealing to buyers. Plus, get even more staging tips and resources from the pros.
Reprinted from REALTOR® Magazine Online 7/2007 with permission of the NATIONAL ASSOCIATION OF REALTORS®. Copyright 2007. All rights reserved.
Home Office Makeover – Video
January 23, 2009 by Fred Romano · Leave a Comment
Watch videos of each room being staged and hear first-hand what each stager did to make the room more appealing to buyers. Plus, get even more staging tips and resources from the pros.
Reprinted from REALTOR® Magazine Online 7/2007 with permission of the NATIONAL ASSOCIATION OF REALTORS®. Copyright 2007. All rights reserved.
Master Bedroom Makeover – Video
January 23, 2009 by Fred Romano · Leave a Comment
Watch videos of each room being staged and hear first-hand what each stager did to make the room more appealing to buyers. Plus, get even more staging tips and resources from the pros.
Reprinted from REALTOR® Magazine Online 7/2007 with permission of the NATIONAL ASSOCIATION OF REALTORS®. Copyright 2007. All rights reserved.
Eco Friendly Kitchen Design – Video
January 23, 2009 by Fred Romano · Leave a Comment
Watch this video about eco-friendly kitchen designs.
Making your home more Green
January 14, 2009 by Fred Romano · Leave a Comment
Learn ways to make your home more “Green”, conserve energy, and help save our planet. You can also save more green by cutting the commission and listing with our flat fee MLS service!
Going Green with Rocco
Reprinted from REALTOR® Magazine Online 2009 with permission of the NATIONAL ASSOCIATION OF REALTORS®. Copyright 2009. All rights reserved.
Staging Your Home to Sell
January 1, 2009 by Fred Romano · Leave a Comment
One of the first things to do before putting your house on the market is prepare your house for sale. You’ll want to show your house off in its best light to maximize your earning potential. Tour your house with the eye of a buyer – what works, what doesn’t work.
Curb Appeal
Does your house have curb appeal? Can you give it a little more pizazz to draw the buyer in? Would a bit of touch-up paint add dollars to the sale? What about the garden? Is the lawn in order and neatly edged? Are trees and bushes neatly pruned? Are flowers in bloom? If not, it may be time for a garden upgrade. Adding colorful annuals to the front garden will make a big difference. Remember, creating curb appeal will add dollars to your house’s final selling price.
Staging’s Four Biggest Challenges
December 30, 2008 by Fred Romano · Leave a Comment
Kala Callahan of Addressed to Sell in Wilmette, Ill., and Lori Matzke of Center Stage Home in Minneapolis share their biggest staging headaches and tell you how to make them go away.
How to Overcome 4 Common Staging Challenges
Challenge 1: Owners don’t want to change their decor. “You can’t force them to do it. You have to show them the value,” Matzke says. To make sellers more open to staging, present it as a service you do for every client. That is, you’re not singling them out. “I use myself as an example,” Matzke says. “I tell them I’d also have to remove art from my house to sell it so that the listing would appeal to the masses.” Adds Callahan: “Let sellers know you need to protect grandma’s antique bureau by putting it in storage so that nothing happens to it.”
Challenge 2: The listing has languished on the market for months before the owner or salesperson calls a stager. “Stage the house right before it’s listed,” Matzke says. Otherwise, it may lose its selling momentum.
Challenge 3: A confused layout makes the home seem cramped and unlivable. Multifunction rooms (such as those with an eating area, TV hookup, fireplace, and sitting area) are often confusing to buyers, especially when vacant, Callahan says. “People wonder, ‘Where is my couch supposed to go?’” Stage those rooms to show buyers the possibilities.
Challenge 4: A vacant home seems cold and uninviting. It’s important to warm up an empty home, Callahan says. You may need to rent some furniture, but don’t feel you have to go nuts in terms of expense. “You’re selling the home, not the furniture,” she says.
Reprinted from REALTOR® Magazine Online 7/2007 with permission of the NATIONAL ASSOCIATION OF REALTORS®. Copyright 2007. All rights reserved.
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